Titan To Launch First Kids Augmented Reality App In New Magazine
Titan Magazines, one of the largest and most experienced publishers of licensed entertainment magazines and comics, has partnered with Aurasma – the world’s leading augmented reality platform - to launch the first kids augmented reality app for its new magazine, How To Draw #1... Awesome Animals.
How To Draw... Awesome Animals magazine explains to kids clearly and concisely how to have fun learning to draw awesome animals such as lions, zebras and elephants and then turn those skills into their very own comic-strip story!
The new kids augmented reality app, “Titan Alive”, allows readers to bring video, music and 3D animated content to virtual life on their iPad, iPhone and Android devices using Aurasma’s augmented reality technology.
All readers need to do is download the FREE Titan Alive app, powered by Aurasma, from the iTunes apps store and point their smart devices at the magazine to view detailed video demonstrations by artists who clearly show readers how to draw awesome animals. Here are the five steps to change your world:
- Download the app
- Open and point your device at an image featuring our Titan Alive logo
- Watch as the image comes to virtual life
- Tap the screen to find out more
- Double tap at any time to enter full screen mode
As well as interactive features inside How To Draw... Awesome Animals magazine, the front cover comes to life with a 3D animated model of a charging, trumpeting elephant!
Music by Kevin Macleod
Michelle Fairlamb, Group Advertising Manager commented, “We’re really excited about this unprecedented AR Magazine in the youth market and looking at more ways to involve AR content through our kids magazines portfolio. This offers our readers additional content, a more enriching experience and even further ways to interact and engage with their favourite magazines.”
Ben Wheeler, Creative Director at Aurasma said, “Through the Titan Alive app, Aurasma and Titan have brought art and technology together to show a whole new way of seeing and interacting with the physical world. We hope this brilliantly practical use of augmented reality will enlighten, educate and entertain readers!”
How To Draw #1 ... Awesome Animals magazine is available in all good magazine retailers from 26th July.
With Titan Alive, there’s no limit except your imagination.
Category: Announcements | Posted on: 26 July 2012